In this course you’ll learn:
- Introduction: Understanding the importance of Facebook as a marketing tool and how it can drive traffic to your website.
- Setting up a Facebook Business Page: Setting up a Facebook Business Page, including creating a professional profile, adding content, and connecting with your target audience.
- Understanding Facebook algorithms: Understanding Facebook algorithms, including how they impact reach and engagement, and how to optimize content for maximum visibility.
- Creating engaging content: Creating engaging content, including videos, images, and updates that attract and retain your target audience.
- Building a targeted audience: Building a targeted audience, including leveraging Facebook's targeting options, such as interests, behaviors, and demographics.
- Running Facebook Ads: Running Facebook Ads, including selecting the right ad format, targeting the right audience, and setting a budget.
- Measuring success: Measuring success, including tracking metrics such as click-through rates, conversions, and return on ad spend.
- Continuously improving: Continuously improving, including experimenting with new tactics, seeking feedback, and staying up-to-date with the latest Facebook marketing best practices.
