The course covers the following topics:

1. Social media marketing
2. Influencer marketing
3. Content marketing
4. Email marketing
5. Referral marketing
6. Local events and promotions
7. Networking and community outreach
8. Search engine optimization (SEO)
9. Video marketing
10. Customer appreciation and retention strategies

By the end of the course, participants will have a comprehensive understanding of how to use Google Trends to inform their marketing and business strategies and maximize profits.