In this course you’ll learn:

Introduction to Content Marketing

• Overview of content marketing and its role in digital marketing
• Understanding the target audience and creating buyer personas
• Defining the key themes and topics for content creation and marketing
• Researching and sourcing information for content creation and marketing
• Different types of content and their uses and formats
• Planning and executing a content marketing strategy
• Creating and publishing engaging and effective content
• Promoting and distributing content through various channels
• Measuring and analyzing the success of content marketing efforts
• Best practices for ethical and effective content marketing
• Case studies and industry examples to illustrate concepts and strategies.