In this course you’ll learn:

1. Introduction: Understanding the importance of email marketing and its potential to drive growth for your business.
2. Building your email list: Building your email list, including setting up sign-up forms, creating lead magnets, and using landing pages.
3. Segmentation and personalization: Segmentation and personalization, including dividing your email list into segments based on subscriber preferences and personalizing your emails to increase engagement.
4. Crafting compelling subject lines and emails: Crafting compelling subject lines and emails, including tips for writing engaging email copy and optimizing for deliverability.
5. Automated email campaigns: Automated email campaigns, including setting up automated welcome sequences, nurture campaigns, and abandoned cart reminders.
6. A/B testing and optimizing: A/B testing and optimizing, including testing different elements of your emails, such as subject lines and call-to-actions, to improve performance.
7. Measuring and analyzing: Measuring and analyzing, including tracking key metrics such as open rates, click-through rates, and conversions, and using data to inform future strategies.
8. Staying up-to-date: Staying up-to-date, including staying abreast of the latest email marketing trends and best practices to continuously improve results.