In this course you’ll learn:
- Introduction: Understanding the importance of Google Ads as a marketing tool and how it can drive traffic to your website.
- Setting up a Google Ads account: Setting up a Google Ads account, including selecting the right account type and creating a professional profile.
- Keyword research: Keyword research, including identifying the most relevant and profitable keywords for your business.
- Creating effective ads: Creating effective ads, including writing compelling headlines and descriptions, selecting the right ad format, and adding high-quality images.
- Targeting the right audience: Targeting the right audience, including selecting the right geographic location, language, and device type.
- Setting a budget: Setting a budget, including choosing the right bidding strategy, setting daily and total budgets, and selecting the right budget type.
- Measuring success: Measuring success, including tracking metrics such as click-through rates, conversions, and return on ad spend.
- Continuously improving: Continuously improving, including experimenting with new tactics, seeking feedback, and staying up-to-date with the latest Google Ads best practices.
