In this course you’ll learn:
- Understanding influencer marketing and its benefits
- Defining target audience and identifying potential influencers
- Researching and evaluating influencer fit and alignment
- Creating a comprehensive outreach strategy
- Building relationships with influencers
- Negotiating terms and contracts
- Developing a comprehensive brief for the influencer
- Measuring and analyzing the success of the influencer partnership
- Continuously optimizing and adjusting strategies
- Building and maintaining a network of trusted influencers.