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Intro to Email Marketing

MENTOR: Cydney O’Sullivan

In this course you’ll learn:

Introduction to Email Marketing

  • Overview of email marketing and its role in digital marketing
  • Understanding the target audience and creating buyer personas
  • Building and maintaining a clean and targeted email list
  • Creating and executing effective email campaigns
  • Writing compelling subject lines and email copy
  • Designing visually appealing and responsive email templates
  • Segmenting and personalizing email campaigns for maximum impact
  • Measuring and analyzing the success of email marketing efforts
  • Best practices for ethical and compliant email marketing
  • Case studies and industry examples to illustrate concepts and strategies.
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