In this course you’ll learn:

1. Understanding the potential of LinkedIn for marketing
2. Setting up a LinkedIn account and optimizing profile
3. Creating a target audience and strategy
4. Building and engaging with a LinkedIn network
5. Utilizing LinkedIn sponsored content and other advertising options
6. Creating high-quality content and utilizing multimedia
7. Measuring and analyzing the success of LinkedIn marketing efforts
8. Utilizing LinkedIn insights and analytics
9. Continuously improving and adjusting the LinkedIn marketing strategy
10. Maximizing reach and impact by utilizing LinkedIn groups and events.