In this course you’ll learn:

1. Understanding marketing automation and its benefits
2. Defining target audience and setting marketing goals
3. Selecting a marketing automation platform
4. Integrating and managing data
5. Creating and executing email campaigns
6. Measuring and analyzing the success of campaigns
7. Optimizing lead nurturing and scoring
8. Utilizing behavioral triggers and personalization
9. Implementing A/B testing and continuous improvement
10. Integrating marketing automation with other marketing channels.