This course will provide an overview of search ads, including the basics of pay-per-click advertising, key terms and metrics, and strategies for creating successful campaigns. Topics covered include keyword research, ad copywriting, bid management, targeting and placement, and analyzing and optimizing performance. Attendees will learn how to use search ads to drive traffic, build brand awareness, and achieve specific business goals.

1. Understanding the basics of Search Ads and its importance in digital marketing
2. Researching and identifying target keywords to optimize ad campaigns
3. Creating effective ad copy and visuals to grab audience attention
4. Setting up a Search Ads campaign and monitoring performance metrics
5. Testing and optimizing campaigns to improve ROI and reach target audience
6. Understanding the bidding process and utilizing ad budget effectively
7. Staying up-to-date with changes in search algorithms and ad policies.