In this course you’ll learn:

1. Introduction: Understanding the power of Facebook Messenger as a marketing tool and its potential for reaching and engaging with customers.
2. Setting up a Messenger bot: Setting up a Messenger bot, including integrating it with your Facebook page, creating automated responses, and customizing the welcome message.
3. Crafting compelling messages: Crafting compelling messages, including tips for writing effective chatbot scripts, using emojis and images, and personalizing the messaging experience.
4. Segmenting your audience: Segmenting your audience, including using Facebook Messenger's built-in segmentation tools, collecting data on user behavior, and sending targeted messages.
5. Running Messenger campaigns: Running Messenger campaigns, including creating and promoting opt-in campaigns, using Messenger ads, and encouraging users to opt-in to receive messages.
6. Measuring success: Measuring success, including tracking key metrics such as open rates, click-through rates, and conversions, and using data to inform future strategies.
7. Staying up-to-date: Staying up-to-date, including staying abreast of the latest Messenger marketing trends and best practices to continuously improve results.