This course outlines the basics of content marketing and how to effectively use it to reach your target audience.

The course covers the following topics:

1. Understanding your audience and creating buyer personas
2. Developing a content strategy and setting goals
3. Content creation and curation
4. Content distribution and promotion
5. Measuring success and making data-driven decisions.
6. By the end of the course, participants will have the skills and knowledge to create and execute a content marketing plan that drives engagement and conversions.